Measuring the customers’ brand loyalty towards fertilizers of An Giang Agrochemical Co, LTD
نویسندگان
چکیده
The study aims to determine the factors affecting brand loyalty of customers fertilizers An Giang Agrochemical Co, Ltd (AGAC). authors collected data from 190 who are using fertilizer AGAC. applies exploratory factor analysis and multivariable linear regression for analyses. has pointed out five positively impacting towards AGAC include product origin, brand, perceived price, quality, association. In which, price most influence on customer
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ژورنال
عنوان ژورنال: World Journal Of Advanced Research and Reviews
سال: 2022
ISSN: ['2581-9615']
DOI: https://doi.org/10.30574/wjarr.2022.13.1.0063